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Asian insights: ensuring digital-ready TVET students in hospitality and tourism training programmes

Benjamin Cassim, 2024

Background

This article presents how TVET providers are responding to the need to teach general digital skills to trainees, and how they are meeting the specific digital skills demands from the hospitality and tourism sector in the Asia-Pacific region.

The information presented draws upon the work of the UNESCO-UNEVOC’s Bridging Innovation and Learning in TVET (BILT) project, which fosters policy learning and knowledge exchange across the European, African and Asia-Pacific regions. In 2023-2024, a cross-regional expert group was convened to discuss the implications of the green and digital transition taking place within the sector on TVET provision (see, UNESCO report Green and Digital Skills for hospitality and tourism1).

76% of tourism leaders noted an increased use of digital technology in the sector.

Introduction: Integrating digital competencies into TVET

The UNESCO report Six pillars for the digital transformation of education (2024) emphasised the need to provide future-ready digital training which equips all learners with the digital literacies, competencies and skills needed to participate and prosper in changing societies and economies2. The UNESCO report Green and digital skills for hospitality and tourism identified digitalization as a central challenge to skills needs for the 21st century within the sector. As the hospitality and tourism sector is adopting digital technology and striving to deliver personalized services to customers, digital skills are needed in every area of daily operations. TVET providers must respond to ensure learners are digitally literate and have the digital competencies to jumpstart and progress careers in increasingly digital-centric occupations.

Stanciulescu and Bulin (2012) note that technology continuously changes jobs. Understanding how jobs are changing and evolving in their skills and competency needs is necessary for education and training providers to change their curricula and qualifications to respond. At the same time, the TVET system is required to provide learners with the general and transversal core skills to function as citizens in society. TVET teachers and trainers are tasked with more than delivering job-related skills and competency. How digital skills and competencies ‘fit’ within curricula to meet these multifaceted requirements is a current topic of policy focus. UNESCO-UNEVOC has a database of digital competence frameworks defined by international organizations, governments and sector-based bodies from across the world which includes examples from Australia, India, Indonesia and Singapore (see: https://unevoc.unesco.org/home/Digital+Competence+Frameworks). Each of these frameworks defines the digital skills required to function as a digitally competent citizen and/or employee.

The BILT cross-regional TVET expert group addressed how digital skills were being identified, integrated and implemented within the hospitality and tourism sector. Members of the group were identifying various methods to forecast and anticipate digital skills requirements in the sector as a whole and to drill down into the impact on digital skills requirements in specific occupations, and to support TVET providers to meet these trends and digital skills needs. One example was from the Next Generation Tourism project comprised of TVET and labour market stakeholders which prepared three different tools to support sector organizations, employers and TVET providers including:

 

 

How the sector in Asia-Pacific (with specific examples from Singapore) is defining its digital skills needs and how TVET is responding is presented below.

 

Trends in digital competencies for employees in the hospitality and tourism sector

The report Green and digital skills for hospitality and tourism discussing the digital skills requirements in the sector highlights three main drivers for an increased use of digital technology within the sector. They are:

  1. To address a problem or inefficiency (e.g. replacing labour with digital technology)
  2. To improve a process (e.g. designing digital booking processes)
  3. To enhance a customer experience (e.g. creating more personalized experiences)

According to the Industry Insights 2024 Tourism report for Singapore (NTUC LearningHub), 76% of tourism leaders noted an increased use of digital technology in the sector. This increase was to achieve streamlined operations and to meet the increase in digital-driven services required for travellers and guests.  The top five digital technologies being introduced were:

  1. Contactless payment options
  2. Chatbots driven by artificial intelligence
  3. Cybersecurity measures
  4. Big data collection and analysis capabilities
  5. Internet of Things management

This increased use of digital technology adoption by the sector has created higher demand for workers and staff who are equipped with digital skills. While UNESCO-UNEVOC notes the extent of adoption of digital tools and technology in the sector is correlated with the availability of resources, it is expected that all workers within the sector will interact in one way or another with digital tools and technology. Key digital skills required by the sector are categorized as:

  • Understanding of and ability to utilize digital technology, tools, systems and software.
    • Digital search and information collection tools.
    • Technology-enabled communication tools.
    • Using digital tools to present and analyse data and information.
    • Capacity to apply different tools, systems and software to processes.
    • Familiarity with digital terminology and digital etiquette.
  • Know how to manage personal data, privacy protection fundamentals and cyber security.
    • Follow legal requirements for personal data and data management.
    • Meet an organization’s information technology practices.
    • Awareness of cyber security risks and how to manage them.

These competencies are required by many occupations within the sector including people working in: human resource management; customer reservations; point-of-sales contact; supply chain management; property management systems; staff monitoring; marketing; customer contact and engagement; finance and accounting; and environmental impact measurement. In other words, throughout the customer-facing operations system and the internal management systems of companies within the sector. The competencies must be taught specifically for labour market entrants to apply within these areas of operation.

The increasing digitalization of work processes have had implications for all jobs and occupations within the sector and have created new ones. These include the capacity for:

  • Digital leadership to champion digital transformation
    • Build an organizational digital-friendly mindset and competency.
  • Developing dynamic digital strategies backed up with updating and training plans
    • Managing technology use and digital processes.
    • Capacity to trouble-shoot and create reliable back-up processes.
    • Managing systemic cyber security risks.
    • Ensure staff are trained and updated on digital tools, processes and back-up measures.
    • Anticipate digital trends in new tools and technology.
  • Using digital technology for data and trend analysis
    • Analysing and evaluating use of digital technology and work processes to maximize efficiency and to make changes where useful.

 

Integrating digital and technology competencies into TVET curricula for hospitality and tourism

The six pillars described in the UNESCO report (2024(b)) are depicted below and while they primarily relate to the education system, TVET institutions and labour market stakeholders are required to address a similar set of priorities. What marks out the TVET system is the need to deliver both general and sector/job-specific digital skills in a range of formats which fit a broader range of learners.

TVET institutions can deploy a range of strategies to equip trainees with the general digital skills and competencies applicable to the industry. Using the constructivist alignment framework developed by the teaching specialist Biggs (2024), one approach is to align the intended learning outcomes; the teaching and learning activities that help deliver those outcomes; and the assessment methods used to verify that students have successfully achieved the learning outcomes. The approach requires TVET providers to take the following steps:

  1. Define the intended learning outcomes taking into account industry occupational requirements (which might be elucidated in occupational standards);
  2. Design teaching and learning activities to provide trainees with multiple opportunities to learn the knowledges and skills required, and to apply them in practice in curated classroom environments or in real-world situations; and
  3. Create assessment methods which demonstrate trainees’ knowledge, skills and competencies.

These steps are discussed in turn below.

 

1. What learning outcomes in terms of digital competency are required by the hospitality and tourism sector?

TVET providers across the Asia-Pacific region must foster some foundational level of digital literacy for all learners regardless of trainee background and education level at the point of entry into the TVET system. 

  • Foundational digital literacy could include the basic use of Microsoft Office tools, an ability to navigate the internet/web, capacity to manage emails and email communication, and an understanding of digital security, digital terminology and digital etiquette.

TVET providers should ensure the digital tools used within the sector are integrated into the learning environment.

  • Common digital tools include property management systems (e.g. Opera – used by hotels); booking engines (e.g. Amadeus – used by airlines and travel companies); digital marketing tools (e.g. social media platforms, content creation and management); customer-relationship management tools (e.g. mobile apps for connectivity with guests, visitors and attendees). Such tools may be solely back-end whereas others may be linked to communication and interfacing with customers and colleagues.

TVET providers must find the balance between developing transversal and technical skills for students wishing to work in the sector.

  • Transversal skills include: communication, story-telling, critical thinking, and customer service orientation.

Offering a balanced curriculum better positions TVET graduates for entry into the industry. The capacity to deliver general, specific and transversal digital skills and competencies utilizing industry relevant technology is a challenge for TVET institutions.  Given the varying levels of TVET infrastructure development across the nations within the Asia-Pacific region, some TVET students in rural or low-income areas are disadvantaged due to the lack of (or poor quality) infrastructure and resources such as lack of access to high-speed internet, updated software and up-to-date hardware. Inadequate partnerships with industry can limit access to hands-on training in digital skills.

Given the importance for all TVET trainees to have access to foundational, general digital skills and the requirement to integrate digital technology into transversal skills teaching and into sector specific learning, the Singapore Ministry of Education has created an EdTech Masterplan, described in the box below.

The 2023 Singapore Ministry of Education’s EdTech Masterplan 2030 lists the development of students’ digital literacy and technological skills as a key skills development strategy. The approach is to build on a foundational digital framework comprising four components:

  • Find – to gather and evaluate information, and use digital resources in a safe and responsible manner
  • Think – to interpret and analyse data, and solve problems
  • Apply – to use software and devices, facilitating the use of knowledge and skills in varying ways
  • Create – to develop and produce digital products, as well as undertake online collaboration

The masterplan lists 9 digital skills and competencies to be taught to all TVET students:

  • Digital safety and security
  • Digital responsibility
  • Digital knowledge currency
  • Computational thinking
  • Digital information management
  • Digital communication, collaboration, and participation
  • Data competencies
  • Device and software operations
  • Coding and programming

(The Masterplan 2030 can be viewed at https://www.moe.gov.sg/education-in-sg/educational-technology-journey/edtech-masterplan)

The EdTech Masterplan is implemented and followed throughout Singapore in the TVET system. Students taking hospitality and tourism-related diplomas are required to build skills and competencies in areas such as business technology; data analytics; digital and viral marketing; computational thinking; cybersecurity; and innovative practices in customer experience.

 

2. How are TVET providers (re-)designing their teaching and learning activities to meet digital competence requirements?

The hospitality and tourism industry is growing at a rapid rate in many countries in the Asia-Pacific region which increases the need for staff and skills. TVET institutions in Asia-Pacific are responsible to prepare hospitality and tourism students with those skills. To give an example, the major global hotel groups all have expansion plans which will add close to 200,000 hotel rooms to inventory in the Asia-Pacific region. Some key areas that TVET institutions in the region will need to address include:

  • Ensuring curriculum is constantly updated together with the sector

Digital skills are dynamic and ever-evolving as new products, services, and platforms are created. To ensure students are properly equipped, curricula need to be kept up to date. This continuous updating process must be done together with sector employers to align the curricula, ensuring the skills taught match the skills required.

  • Creating more opportunities for TVET provider and enterprise cooperation

Preparing TVET students for work requires providing them with opportunities for experiential learning, practical skills acquisition, and real-world practice before they embark on careers.  A lack of industry partnerships adversely impacts TVET institutions in their preparation of students for careers in hospitality and tourism including understanding how to apply increasingly digitized processes.

  • Training for teachers

The level of teachers’ digital expertise will vary across Asia-Pacific nations. Digital skills need to be kept updated due to the fast pace of development with digital tools and how they are being utilized in the industry context.  Ensuring there are the resources to train staff (financial; time and appropriate training courses) and that staff maintain a willingness to train are crucial.

  • Utilizing new models of TVET delivery

Digital technology itself creates opportunities to become more agile and responsive to changes in digital skills demands by utilizing digital learning opportunities. This can include synchronous and asynchronous online teaching and learning courses and utilizing artificial intelligence to provide individualized learning and assessment tools (including generating different learning scenarios). Digital learning can be part of a blended learning approach.

 

3. How are TVET providers assessing ever-changing digital skills and competency?

As curricula for hospitality and tourism programmes are updated, there is a need to align assessment methods and criteria to ensure students are acquiring digital skills and competencies within the programme timeframes. The growing move towards competency-based education in TVET (Zhong and Juwaheer) suggests a more practice-based approach to assessment regimes.  These would include the following:

  • Competency-based assessment
  • Computer-based assessment – especially with technology operating systems (property management systems; booking systems etc)
  • Scenario-based assessment

As more TVET providers collaborate with industry partners, there is a growing reliance on 3rd-party assessments through internships, on-the-job training, and work-based learning for students. There is also a growing reliance and expectation that assessment can utilize digital technology to create a more responsive and quicker process.

 

Conclusion: Driving TVET success in digital competencies education in hospitality and tourism

The application of digital and technological solutions, processes and platforms is pervasive in the day-to-day operations of companies and organizations in the sector. The possession of digital skills is quickly becoming a fundamental requirement for anyone who intends to work in hospitality and tourism. TVET institutions in Asia-Pacific are compelled to invest in training, infrastructure (including digital infrastructure), curricula re-design, and the development of strong industry collaboration to adequately prepare students for work in the sector. This includes developing trainees’ digital literacy skills and digital competences required by existing and new occupations. There remains a clear role for government in defining the component skills of being digitally literate for all citizens as a foundational competency.

As digital technology evolves in the sector, so too will the demand for digital skills and competencies. TVET institutions need to keep updating both curriculum and the modes used to assess students to ensure their preparedness for jobs in the industry upon graduation.

 

  1. For the full report, see: https://unesdoc.unesco.org/ark:/48223/pf0000391115.locale=en

     

  2. UNESCO, 2024, p17

     

Author: Benjamin Cassim

Reviewer: Sarah Elson-Rogers

References

Biggs, J. Constructive alignment. 24 September 2024. <https://www.johnbiggs.com.au/academic/constructive-alignment/>.

Carlisle, S. et al. "The imperative to address sustainability skills gap in tourism in Wales." Sustainability (2021): 1-18.

Carlisle, S. Ivanov S. et al. “The digital skills divide: evidence from the European tourism industry.” Journal of Tourism Futures (2020): 240-266.

Ministry of Education, Singapore. “Transforming Education through Technology” Masterplan 2030. 20 September 2023. <https://www.moe.gov.sg/education-in-sg/educational-technology-journey/edtech-masterplan>.

NTUC LearningHub. Industry insights report 2024 tourism. Singapore, NTUC LearningHub Pte Ltd, 2024.

Stanciulescu, G. C. and Bulin, D. "Shaping tourism higher education curriculum - strategy to develop skills for tomorrow's jobs." SciVerse SienceDirect (2012): 1202-1207.

UNESCO. 2024. Green and digital skills for hospitality and tourism.

UNESCO. 2024(b). Six pillars for the digital transformation of education: a common framework.

Zhong, Z. and Juwaheer, S. "Digital competence development in TVET with a competency-based whole-institution approach." Vocation, Technology, Education Journal (2024): 1-14.

For UNEVOC’s database of digital competence frameworks, see: https://unevoc.unesco.org/home/Digital+Competence+Frameworks

For UNEVOC’s database of TVET toolkits, see: https://unevoc.unesco.org/home/Toolkits+for+TVET+providers

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